Privacy Policy

  • Effective Date: June 5, 2026
  • Last Updated: June 5, 2026

At The Shift Footwear, accessible from https://theshiftfootwear.com ("we," "our," or "us"), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information collected and recorded by The Shift Footwear and how we process, share, and protect it.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

1. Information We Collect

We collect several types of information from and about users of our website, including:

A. Automated Data Collection (Log Files)

The Shift Footwear follows a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files includes:

  • Internet Protocol (IP) addresses
  • Browser type and version
  • Internet Service Provider (ISP)
  • Date and time stamps
  • Referring and exit pages
  • Number of clicks on the website

This data is not linked to any information that is personally identifiable. The purpose of this information is to analyze trends, administer the site, track users' movement on the website, and gather broad demographic information.

B. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to store information, including visitors' preferences and the specific pages accessed or visited. This information is used to optimize user experience by customizing our web page content based on browser types and other technical user metrics.

C. Information You Voluntarily Provide

If you interact with our site, you may choose to provide us with personal identifiers, including:

  • First and last name
  • Email address (e.g., when signing up for a newsletter or contacting customer support)
  • Communication history and messages sent to us

2. Third-Party Advertising and Affiliate Partners

We participate in affiliate marketing and behavioral advertising. Some of our third-party advertising and affiliate networks use automated technologies (such as cookies and web beacons) within their respective links and advertisements on our site. These links are sent directly to users' browsers and automatically capture your IP address when clicked.

Our primary affiliate partners include, but are not limited to:

  • AvantLink
  • Impact.com
  • ShareASale
  • FlexOffers

Purpose: These technologies measure the effectiveness of advertising campaigns and personalize the advertising content you see on websites you visit.

Control Limitation: The Shift Footwear has no access to or control over cookies and tracking mechanisms used by third-party advertisers or affiliate networks. You should consult the respective Privacy Policies of these third parties for detailed information on their practices and instructions on how to opt-out.

3. How We Use Your Information

We use the information we collect in the following ways:

  • To operate, maintain, and optimize our website.
  • To improve, personalize, and expand website functionality.
  • To understand and analyze how users interact with our website.
  • To develop new products, services, features, and functionality.
  • To communicate with you, either directly or through one of our partners, for customer service, updates, and marketing materials.
  • To prevent fraud, monitor security, and ensure technical stability.

4. California Privacy Rights (CCPA/CPRA Disclosures)

Under the California Consumer Privacy Act, as amended by the CPRA, California residents have specific rights regarding their personal information.

A. Right to Know and Access

You have the right to request that we disclose what personal information we collect, use, disclose, and "sell" or "share" about you over the past 12 months.

B. Right to Delete

You have the right to request the deletion of your personal information collected or maintained by us, subject to specific legal exceptions.

C. Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you.

D. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

5. European Union Privacy Rights (GDPR Compliance)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have specific data protection rights under the GDPR.

A. Lawful Basis for Processing

We process your data only under the following conditions:

  • Consent: You have given clear consent for us to process your data for a specific purpose (e.g., cookies, newsletters).
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as optimizing website performance and managing affiliate monetization.

B. Your Data Rights

You are entitled to the following rights:

  • The Right to Access: You can request copies of your personal data.
  • The Right to Rectification: You can request that we correct inaccurate or incomplete information.
  • The Right to Erasure: You can request that we erase your personal data under certain conditions.
  • The Right to Restrict/Object to Processing: You can object to our processing of your personal data under certain conditions.
  • The Right to Data Portability: You can request that we transfer collected data to another organization or directly to you.

If you make a request, we have one month to respond to you. Please contact us using the information below to exercise these rights.

6. Children's Privacy (COPPA Compliance)

Protecting children online is a core priority. The Shift Footwear does not knowingly collect any Personal Identifiable Information from children under the age of 13 (or under 16 in certain EU/US jurisdictions).

If you believe your child has provided this kind of information on our website, we strongly encourage you to contact us immediately. We will perform our best efforts to promptly remove such information from our records.

7. Limitation of Liability for Third-Party Actions

Our website contains links to external online storefronts, affiliate brands, and third-party networks. The Shift Footwear is not responsible for the privacy practices, data handling, or content of external websites. Once you click an affiliate link and leave our domain, you are bound by the terms and policies of that third-party vendor.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this document. You are advised to review this Privacy Policy periodically for any changes. Changes are effective immediately upon posting.

9. Contact Us

If you have additional questions, require more information about our Privacy Policy, or wish to exercise your legal data rights, do not hesitate to contact us: